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Millward Brown〔Bloomberg ("Millward Brown Group" ), "Bloomberg Business Week". Retrieved 10 September 2010.〕 is an American multinational firm headquartered in New York City. It is part of Kantar Group, the world’s second largest market research organization after Nielsen Company〔Salama, Eric. ("Honomichl Global Top 25 2010" ), "Marketing Power". Retrieved 20 April 2011.〕 and is focused on advertising effectiveness, strategic communication, media and brand equity research. It has 85 offices in 55 countries. ==Leadership== Travyn Rhall is the global CEO of Millward Brown. Rhall became CEO in May 2013.〔Research ("Eileen Campbell to step down as Millward Brown CEO" ), "Research". Retrieved 04 November 2013.〕 Previous Millward Brown CEOs include: * Maurice Millward and Gordon Brown (1973-1994) * David Jenkins (1994-1997) * Bob Meyers (1997-2007)〔AUTHOR.("Meyers resigns after 10 years as Millward Brown chief executive" ) "Research Live", 7 April 2007. Retrieved 10 September 2010.〕 * Eileen Campbell (2007-2013)〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Millward Brown」の詳細全文を読む スポンサード リンク
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